Elk River, Minnesota (November 13th, 2012) – Nothing fuels the competitive passion of a race team more than the start of a new season, and with the kick-off of the AMSOIL Snocross Series just weeks away, the anticipation inside the Carlson Motorsports camp is at an all time high. The energy away from the racing scene is also heating up thanks to a newly formed partnership between Carlson Motorsports and Best Western Hotels. Known as the largest family of hotels in the world, Carlson Motorsports will represent the hotel brand on the International Series of Champions (ISOC) AMSOIL Snocross Series and at other select high profile events this winter.
“The team is excited about our partnership with Best Western,” said team owner and manager Chris Carlson. “That yellow and blue Best Western shield is one of the most iconic hotel brands in the world…to know we will be representing them this season is a pretty big deal.”
The partnership will give Best Western a highly visible and big impact voice in the Midwest and Eastern United States markets, an area where the brand is launching a new marketing initiative with an emphasis on outdoor recreation.
“Snocross is an exciting sport that is an important part of the outdoor recreational lifestyle of thousands of our customers across the snowbelt, said Jill Velez, Senior Field Marketing Manager for Best Western. “We couldn’t be more pleased to have Carlson Motorsports represent our brand, they bring a level of professionalism and integrity to the sport that mirrors the brand values of Best Western.”
In addition to traditional sponsorship values such as sled, hauler, and associated collateral branding, Carlson Motorsports and professional athletes Johan Lidman and Andrew Carlson will play an important roll in the new recreational focused marketing initiative through social media channels and select appearances.
The national snocross tour kicks-off November 23-25, 2012 in Duluth, Minnesota. To learn more about Best Western Hotels or to find a hotel for your next business trip or family vacation visit www.bestwestern.com